SMS betting service for sports, lotteries, casino games, random events or TV games practically means that users can bet to the outcome of a event/game or participate in a game using their mobile phones. In brief the players can send bets via SMS text messages. The greatest advantage of this solution is its simplicity since there is no need for paper forms, or internet access and the players can bet or participate in the games anytime from everywhere.

MELIORA mobile allows any operator to extend the business with SMS betting. The platforms can be easily integrated to any existing online or land-based lottery or betting business and connected to a mobile service provider.

SMS betting service with MELIORA mobile will work as follows:

• The players need to send SMS text messages to a predefined phone number.
• MELIORA mobile processes these messages.
• MELIORA mobile forwards the text messages to a database to be stored.
• MELIORA MOBILE is able to notify the player if the bet wins with a reply SMS message.
• The operator has full access to the platform configurations and is able to receive all the needed reports for the bets.
• In addition MELIORA Mobile allows the operators to collect players’ phone numbers for further mobile marketing purposes.