MELIORA mobile is a highly sophisticated platform for mobile gaming and digital services. At the heart of the system there are a number of special digital gaming systems for on-air usage during live TV shows and mobile marketing campaigns. An integrated system for game management provides complex game scenarios and instant availability of 60 to 80 bonus games and a number of reward mechanisms. Complex scenarios can be applied in accordance with the local legislation requirements. Thanks to the gaming processes analysis system, MELIORA mobile manage to maintain a high level of participation, while gathering vital information about players’ behaviour, SMS participation rate and prizes distribution. The system is of paramount importance during the game campaign as it enables the corrective real-time actions while communicating with the players. The result - higher revenue.

MELIORA mobile Message Processor provides for the main communications part of the platform, processing in real time all the SMS messages, in the feed provided by the mobile operators. The module is responsible for analysis of all messages, sender authentication and SMPP management.

Integrated Marketing Module manages the information about every player by segmenting and organizing the information in target groups and demographic segments. The sophisticated data collection enables the system to personalize the communication and to precise the message text, such provoking a call-to-action - players participating more in the game.

MELIORA mobile Reports module has the goal of tracking the level of participation and interest towards the game, in order to produce statistical and marketing data for the key performance indicators of topmost importance - daily number of players and new players, number of SMS per player, segmented report by age group and segmented report by usage behaviour.

The platform has smart interface for clear visual management, fast response to the game and players requirements, full demographic and behaviour reporting allowing quick and informed decision making.