INSTANT MONEY

(2011)

INSTANT MONEY was the much anticipated sequel to the SMS FOR MILLIONS, only to prove that when something is great – it works great.  Utilizing the enhanced capabilities of MELIORA mobile platform, INSTANT MONEY capitalized on the success of its predecessor and managed to give away more prizes in cash and kind and create and even greater media and public acceptance.

MELIORA mobile was again at the heart of the great success, operating perfectly during the campaign and coping with the huge demand on the part of the players, who came in hundreds of thousand again playing regularly and on a daily basis. The marketing tools of MELIORA proved even sturdier and more responsive and managed to services personalised communication to each and every player during the time-span of the campaign.

MELIORA Mobile based TV games - TV Shows on Bulgarian Market
SMS for millions (2010)	Instant Money (2011)