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JUST THE TWO OF US
(VTV 2011)
JUST THE TWO OF US is one of the most successful formats of BBC One. Eight celebrities team up with professional singers and sing each night in duets. They are judged by a panel of industry experts and with the advance of the show – voted out or saved by the TV audience with SMS voting. Created by the world biggest TV producer of interactive and voting programmes – Simon Cowell, the format soon became a huge hit and was sold to over 10 of the biggest markets – including China, Australia and Vietnam. Its first broadcast in VIETNAM during the last 3 months of 2011 created one of the absolutely biggest hits on the local market of all time.
MELIORA mobile was chosen as the platform for this huge show and performed brilliantly during the whole campaign. Millions watched the show evolve and voted in the show, making it the most successful SMS game show in the history of the Vietnam TV.
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