SMS FOR MILLIONS

(2010)

SMS FOR MILLIONS was probably the biggest interactive SMS game on the Bulgarian market in the past decade. Spawning a simple and intriguing “Answer-the-question-by-SMS” principle, the game in terms of days became a nation-wide hit and a daily entertainment and knowledge-test on the go for hundreds of thousands of Bulgarians of all ages. The game was a demographic phenomenon, as it managed to become a household entertainment for the whole family, because of its great TV production, famous host, as well as the great SMS communication provided by MELIORA mobile system. And great prizes of course for only 2 months – more than 60 cars, 5,000 EUR daily prize, 50,000 EUR monthly prize and a great jackpot at the end of the campaign.

Being a highly-advanced platform with multi-verse functionalities, MELIORA mobile brought for the first time on the Bulgarian market a sophisticated and personalised communication with each player, providing marketing impulse and human touch to the digital SMS channel.

MELIORA Mobile based TV games - TV Shows on Bulgarian Market
SMS for millions (2010)	Instant Money (2011)