SMS Betting & TV Games

Meliora Mobile
DECART has substantial experience in the organization of SMS games and interactive TV games series, as well as in the management of the technological process of their co-production and production. Several successful TV games projects were developed with the MELIORA Platform, together with our partners in different countries. Our team participated in the technical support and data processing for the games.

In this line we are able to provide:
  • Know-how in the field of organizing and conducting lottery and number games, sport betting, TV and phone entertainment games
  • Software solutions development and deployment
  • TV games local and remote hardware platforms deployment
  • Experience in the integration with billing systems of mobile operators
  • Extensive international experience working with large media and telecom companies in Europe and Asia
For our SMS games and interactive TV games projects we use MELIORA Mobile - a highly sophisticated platform for mobile gaming and digital services.

MELIORA mobile is a highly sophisticated platform for mobile gaming and digital services. At the heart of the system there are a number of special digital gaming systems for on-air usage during live TV shows and mobile marketing campaigns. An integrated system for game management provides complex game scenarios and instant availability of 60 to 80 bonus games and a number of reward mechanisms.

The platform has smart interface for clear visual management, fast response to the game and players requirements, full demographic and behavior reporting allowing quick and informed decision making.

Meliora Mobile is:
  • A state-of-the-art SMS platform, based on over 20 years research and development in the entertainment business.
  • A world leading platform for real-time acceptance and processing of messaging services
  • Able to handle high traffic processing and reporting for mass events and projects
  • Compatible with a variety of SMS based games and products, VAS and content services
  • Ideal tool for SMS marketing campaigns
  • Easily adaptable to different markets with 30,000 interactive questions database
  • Enables player profiling with SMS participation and all important player data included
  • Enables SMS Voting, Quiz shows, Gambling, lottery and sportsbetting games creation
MELIORA mobile manages the information about every player by segmenting and organizing the players in target groups and demographic segments. A long list of parameters is monitored and evaluated to give detailed information for every player.

PLAYERS ARE SEGMENTED INTO:
  • Age & Gender
  • Time of day they play most
  • Favorite questions
  • Demographic profile
  • Other segments requested by the operators
Meliora Mobile Admin

SMS Betting

SMS betting service for sports, lotteries, casino games, random events or TV games practically means that users can bet to the outcome of a event/game or participate in a game using their mobile phones. In brief the players can send bets via SMS text messages. The greatest advantage of this solution is its simplicity since there is no need for paper forms, or internet access and the players can bet or participate in the games anytime from everywhere.

MELIORA mobile allows any operator to extend the business with SMS betting. The platforms can be easily integrated to any existing online or land-based lottery or betting business and connected to a mobile service provider.

SMS betting service with MELIORA mobile will work as follows:
  • The players need to send SMS text messages to a predefined phone number.
  • MELIORA mobile processes these messages.
  • MELIORA mobile forwards the text messages to a database to be stored.
  • MELIORA MOBILE is able to notify the player if the bet wins with a reply SMS message.
  • The operator has full access to the platform configurations and is able to receive all the needed reports for the bets.
  • In addition MELIORA Mobile allows the operators to collect players’ phone numbers for further mobile marketing purposes.

TV Games

MELIORA Mobile based TV games - TV SHOWS CAT TIEN SA AND NOVE HOLDING ON THE VIETNAMESE MARKET
  • Dancing with the stars (VTV 2012)
  • Just the two of us (VTV 2011)
  • Singing TV Star (HTV 2011)
  • Golden Album (HTV 2011)
MELIORA Mobile based TV games - TV Shows on Bulgarian Market together with our partners
  • Instant Money (2011)
  • SMS for millions (2010)
  • Golden Fever (2006) - DECART team participated in the project

Shows in Vietnam - Just the two of us (VTV 2011)

Shows in Vietnam - Just the two of us (VTV 2011)

JUST THE TWO OF US is one of the most successful formats of BBC One. Eight celebrities team up with professional singers and sing each night in duets. They are judged by a panel of industry experts and with the advance of the show – voted out or saved by the TV audience with SMS voting. Created by the world biggest TV producer of interactive and voting programmes – Simon Cowell, the format soon became a huge hit and was sold to over 10 of the biggest markets – including China, Australia and Vietnam. Its first broadcast in VIETNAM during the last 3 months of 2011 created one of the absolutely biggest hits on the local market of all time.

MELIORA mobile was chosen as the platform for this huge show and performed brilliantly during the whole campaign. Millions watched the show evolve and voted in the show, making it the most successful SMS game show in the history of the Vietnam TV.

Shows in Vietnam - Ngoi Sao - Singing TV Star (HTV 2011)

Shows in Vietnam - Ngoi Sao - Singing TV Star (HTV 2011)

Ngoi Sao is one of the most favourite Vietnamese singing competitions for young talents. The show has span almost two decades and is loved by a wide range of TV viewers. MELIORA mobile started servicing the SMS voting in SINGING TV STAR as one of the first shows in the portfolio of our partners from CAT TIEN SA. MELIORA was adapted easily to the requirements of the Vietnamese market, local regulations and mobile operators’ requirements.

Uninterruptible, error-free operation and smooth load-handling were demonstrated to the local market and industry and quickly made a name of MELIORA mobile as a leading-edge SMS platform.

Shows in Vietnam - ALBUM VANG - Golden Album (HTV 2011)

Shows in Vietnam - ALBUM VANG - Golden Album (HTV 2011)

GOLDEN ALBUM is one of the most loved Vietnamese music shows. This is the countries album top 10 chart, as the top hits are performed live by famous Vietnamese pop and rock stars.

The show was a ground for MELIORA mobile to show its functionalities and extensive capabilities by servicing viewers’ SMS votes for the most popular contemporary hits, loved by everyone.

MELIORA proved once again that it is setting the standards in SMS TV games and can proudly be pronounced the leading-edge state-of-the-art mobile communications platform world-wide.

Shows in Vietnam - Dancing with the stars (VTV 2012)

Shows in Vietnam - Dancing with the stars (VTV 2012)

Dancing with the Stars is the name of several international television series based on the format of the British TV series Strictly Come Dancing, which is distributed by BBC Worldwide – the commercial arm of the BBC. Currently the format has been licensed to over 35 countries (as of September 2011). As a result, the series became the world\'s most popular television program among all genres in 2006 and 2007, according to the magazine Television Business International, reaching the Top 10 in 17 countries. The show pairs a number of celebrities with professional ballroom dancers, who each week compete by performing dances. The dancers are then scored by a panel of judges. Viewers are given a certain amount of time to place votes for their favourite dancers by SMS.

MELIORA mobile is the platform which DECART will deploy together with our partners from CAT TIEN SA and VVS for the new season of the show. As this is one of the most successful TV realities of all time, there are great expectations and high hopes that DANCING WITH THE STARS will set new standards for the SMS voting in Vietnam.

Shows in Bulgaria - Instant Money (2011)

Shows in Bulgaria - Instant Money (2011)

INSTANT MONEY was the much anticipated sequel to the SMS FOR MILLIONS, only to prove that when something is great – it works great. Utilizing the enhanced capabilities of MELIORA mobile platform, INSTANT MONEY capitalized on the success of its predecessor and managed to give away more prizes in cash and kind and create and even greater media and public acceptance.

MELIORA mobile was again at the heart of the great success, operating perfectly during the campaign and coping with the huge demand on the part of the players, who came in hundreds of thousand again playing regularly and on a daily basis. The marketing tools of MELIORA proved even sturdier and more responsive and managed to services personalised communication to each and every player during the time-span of the campaign.

Shows in Bulgaria - SMS for millions (2010)

Shows in Bulgaria - SMS for millions (2010)

SMS FOR MILLIONS was probably the biggest interactive SMS game on the Bulgarian market in the past decade. Spawning a simple and intriguing “Answer-the-question-by-SMS” principle, the game in terms of days became a nation-wide hit and a daily entertainment and knowledge-test on the go for hundreds of thousands of Bulgarians of all ages. The game was a demographic phenomenon, as it managed to become a household entertainment for the whole family, because of its great TV production, famous host, as well as the great SMS communication provided by MELIORA mobile system. And great prizes of course for only 2 months – more than 60 cars, 5,000 EUR daily prize, 50,000 EUR monthly prize and a great jackpot at the end of the campaign.

Being a highly-advanced platform with multi-verse functionalities, MELIORA mobile brought for the first time on the Bulgarian market a sophisticated and personalised communication with each player, providing marketing impulse and human touch to the digital SMS channel.

Shows in Bulgaria - Golden Fever (2006)

Shows in Bulgaria - Golden Fever (2006)

Golden Fever was the first ever daily call-TV and SMS interactive gambling game on the Bulgarian market. Having a huge variety of exciting games it soon became an audience top-pick and accumulated huge audience base in the then underdeveloped before prime-time slot (early fringe – 18:30 – 19:30). DECART was one of the production companies behind the TV show and developed a wide range of gaming devices in this line the famous LABYRINTH gaming device, the Pyramid and of course all the drawing spheres in the show.

The TV show ran for almot 6 seasons on the largest in terms of audience Bulgarian national TV channel – BTV.
Decart Ltd. Prof. Petar Djidrov 2E Sofia 1700, Bulgaria +359 2 489 72 80
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